To Begin With
Car wrapping has become increasingly popular, offering an enticing option for many car owners. But what is the price tag for this transformation? When discussing the cost of wrapping a car, it's important to consider the various factors, including the type of materials used.
Vinyl wraps have taken the automotive world by storm, delivering not only a visually stunning enhancement to your vehicle but also serving as a protective shield against the elements. To ensure optimal results, it's crucial to choose high-quality vinyl wraps.
With a wide array of choices available, selecting the right one can be overwhelming, especially when factoring in the cost. So, how much does it actually cost to wrap your vehicle? Let's delve into the details and explore the factors that influence the overall cost of car wrapping.
What is the price range for car wraps?
The cost of wrapping a car can vary depending on several factors. If you opt for a professional full car wrap, you can expect the cost to range from $2,000 to $6,000, although this is just an estimate. For luxury or exotic cars in pristine condition, the cost can escalate to $10,000 to $12,000.
If we consider the cost per square foot, car wraps typically range from $5 to $15. This price includes the vinyl material, but installation charges should also be taken into account, ranging from $3 to $4. However, keep in mind that the final cost can be influenced by factors such as the car's type, condition, and specific customization preferences. In some cases, the cost per square foot can reach up to $19. It's worth noting that the majority of the cost is attributed to labor, rather than the automotive grade vinyl itself.
Here's a breakdown of the average costs for different types of vehicles when it comes to car wraps:
- Family Sedan: The typical cost for fully wrapping a family sedan is around $3,000.
- Compact Car: Wrapping a small car can start at approximately $2,000.
- Coupe: Depending on the size, the initial cost can range from $2,000 to $3,000.
- Compact Crossover: On average, wrapping a compact crossover can start from $3,000.
- SUV: Wrapping a full-size SUV tends to be more expensive, starting from around $4,000.
- Jeep: The average cost for wrapping a Jeep varies based on whether it's a two-door or four-door model, ranging from $3,000 to $4,500.
- Truck: The cost of wrapping a truck depends on its size, with small trucks starting around $2,000. Overall, wrapping a truck can range from $1,000 to $5,000.
- Commercial Vehicles: Fully wrapping a commercial vehicle like a van typically costs between $3,000 and $5,000 on average.
- Luxury Cars: High-end luxury vehicles require extra care during the wrapping process, leading to higher costs. Wrapping an Audi can start around $6,500, while Lamborghini wraps range from $4,000 to $5,000, and Ferrari wraps are roughly $7,000. For a Rolls-Royce, expect a cost of around $10,000 due to its more complex body panels that need to be removed.
It's important to note that these are average price ranges, and the final cost can vary based on factors such as the specific vehicle, customization preferences, and the expertise of the installer.
Cost Chart
Here's a cost chart outlining the prices for vinyl wraps on various types of vehicles:
Vinyl Wrap Cost Factors
Several factors play a role in determining the cost of a vinyl wrap. Let's take a closer look:
1. Color and Finish: The price of your vinyl wrap quote depends on the color and finish you choose to transform your vehicle. Monotone wraps, which have a single color, tend to be slightly less expensive. Alternatively, multi-colored wraps and wraps with special finishes like color shift, metallic, glossy, chrome, or matte can cost more. For a regular car, solid color wraps with a matte finish typically range from $2,500 to $3,500, while trucks or SUVs can cost between $3,500 and $5,000. Chrome wraps are the most expensive and challenging to install, starting around $6,000 and increasing based on the size and complexity of the vehicle.
2. Vehicle Size: The size of your vehicle also influences the cost. Larger vehicles, such as trucks or SUVs, generally require more material and labor, resulting in higher prices compared to smaller cars.
3. Design Complexity: Intricate designs or custom graphics can add to the overall cost of the vinyl wrap. If you opt for a highly detailed or complex design, it may require more time and expertise during the installation process, affecting the final price.
4. Quality of Materials: The quality and brand of the vinyl wrap material can impact the cost. Higher-quality materials tend to be more durable and offer better longevity, but they may come at a higher price point.
It's important to consult with a professional vinyl wrap installer to discuss your specific requirements and receive an accurate quote based on these factors.
The Cost of Vinyl Wraps - A Comprehensive Overview
Here's an overview of the approximate costs of vinyl wraps based on their finishes:
Gloss Finish:
The most popular and commonly sought-after finish is gloss. It adds a subtle shine to your vehicle, making it visually stunning. Gloss vinyl wraps are relatively more affordable, starting at around $3.40 per square foot. For example, you can expect to pay approximately $59.99 for a 25 square foot roll (5ft x 5ft).
Matte Finish:
If you prefer a more understated look, the matte finish is an excellent choice. It provides an impressive appearance, enhancing the curves of your vehicle without an overwhelming shine. Matte vinyl wraps are pocket-friendly, with prices ranging from $9.88 for a 1ft x 5ft piece to $299.99 for a full car wrap roll measuring 50ft x 5ft.
Color Shift Finish:
For a mesmerizing and eye-catching effect, the color shift finish is perfect. It creates an illusion of multiple colors shifting and changing depending on the angle and lighting. Color shift vinyl wraps offer a unique and dynamic appearance. Prices for color shift wraps vary depending on the size, starting at $14.99 for a 5ft x 1ft piece and going up to $249.99 for a 50ft x 5ft roll.
Chrome Finish:
If you want to make a bold and reflective statement, the chrome finish is the way to go. It provides a mirror-like, high-gloss surface that demands attention wherever you go. Chrome vinyl wraps offer a striking and luxurious look. However, they tend to be more expensive compared to other finishes, with prices starting at $16.99 for a 5ft x 1ft piece and going up to $299.99 for a 50ft x 5ft roll.
Metallic Finish:
For those seeking a dazzling, shimmery effect, metallic wraps are an ideal choice. These wraps make your vehicle glimmer with glory when the light interacts with them. Metallic vinyl wraps tend to be more expensive, starting from $11.99 for a 5ft x 1ft piece and going up to $191 for a 50ft x 5ft roll.
Carbon Fiber Finish:
If you desire a textured wrap that mimics the appearance of carbon fiber, the carbon fiber finish is a great option. It has a slightly glossy look and comes at a higher price compared to gloss and matte finishes. Prices for carbon fiber wraps start at $12.99 for a 5ft x 1.5ft piece and go up to $249 for a 50ft x 5ft roll.
Please note that these prices are approximate and may vary depending on the brand, quality, and specific retailer. It's advisable to consult with a professional vinyl wrap provider to get an accurate cost estimate for your specific project.
Vinyl Enhancements for Long-Lasting Wraps
After installing your preferred vinyl wrap, you may consider additional treatments to maximize its durability. These treatments can impact the overall cost of the wrapping process. One such treatment is the application of liquid Nano-ceramic coating, which acts as a protective shield against water damage, UV rays, and minor scratches, while also enhancing the longevity of the wrap.
To give you an idea of the cost, the treatment for a compact car typically ranges from $1,500 to $1,800 for an SUV. Keep in mind that these prices may vary depending on the specific vehicle and the provider of the treatment.
By opting for these vinyl enhancements, you can enjoy a longer-lasting wrap that maintains its vibrant appearance for an extended period. It's advisable to consult with professionals in the industry to discuss the available options and find the best solution for your particular needs.
The Importance of Vinyl Wrap Quality
The quality of the vinyl wrap used plays a crucial role in determining the cost of car wrapping. In the world of vinyl, the saying "You get what you pay for" holds true. If you prioritize durability, longevity, UV protection, and want to avoid damage to the underlying paint, it's essential to choose a high-quality wrap.
Low-quality wraps may initially look good, but they often fail to withstand the test of time. They tend to warp around edges and curves, form unsightly bubbles, and may even develop cracks. Moreover, when these wraps are removed, they can cause damage to the car's paint, resulting in frustration and financial loss.
When it comes to vinyl options, there are two main types: cast vinyl and calendared vinyl. Cast vinyl is of superior quality and consequently comes at a higher cost, while calendared vinyl is cheaper but less desirable for car wrapping purposes.
Calendared vinyl is thicker and features a more aggressive adhesive. While it may appear satisfactory upon application, it tends to shrink, bubble, and pose challenges over time. It is generally not recommended for car wrapping projects.
Some individuals opt for calendared films because they are significantly cheaper than cast vinyl, considering it a good deal. However, they often end up spending more in the long run to fix issues caused by the low-quality vinyl. In contrast, cast vinyl offers greater flexibility, easier repositioning, and leaves minimal residue when removed. It provides excellent waterproofing and UV protection.
When visiting a vehicle wrap provider, it is crucial to carefully review the specifications and avoid settling for a cheaper, lower quality wrap. It's advisable to compare products and refrain from being swayed by significantly lower prices, as they likely indicate the use of subpar vinyl. If you seek perfection and a long-term solution, do not compromise on quality.
Vehicle Size and its Impact on Pricing
The size of your vehicle is another crucial factor that influences the cost of vinyl wrapping. As expected, larger vehicles require more material, resulting in increased costs. It's no surprise that wrapping a truck will be more expensive than wrapping a car, while a bike will be significantly cheaper.
For instance, if you own a compact car, the installation of the wrap may cost around $2,000. A family sedan, on the other hand, may start from $3,000, while an SUV could begin at $4,000. When it comes to luxury sports cars, the wrapping cost can range from $4,000 to $6,000.
Moreover, it's not just the size of the vehicle that matters but also its make and model. Vehicles with intricate body shapes incur higher wrapping costs. Wrapping around complex curves requires specialized skills and expertise. Consequently, the application process differs significantly between a flat surface, like that of a large van, and a sophisticated car with jagged edges and intricate curves. The same applies to spoilers and bumpers on cars.
Here are some approximate measurements for different vehicle types:
- Sedan: 16-18 meters
- Wagon: 19-22 meters
- SUV and 4WD: 17-22 meters
- Micro: 8 meters
- Mini: 13 meters
- Van: 23 meters
- Coupe: 14-15 meters
- Pick-up: 21-22 meters
- Hatchback: 17-19 meters
- Sports car: 17-18 meters
Considering the size and complexity of your vehicle is essential when estimating the cost of vinyl wrapping.
Vinyl Wrap Quantity Based on Vehicle Type
The amount of vinyl wrap required for a vehicle depends on its size and make. As a general estimate, compact cars typically need around 15-17 meters, mid-size cars require 18-20 meters, and full-size cars, small SUVs, and small vans typically require 20-23 meters.
Referencing the list below, you can determine the approximate amount of vinyl you would need for your specific vehicle:
- Sedan: 52-59 feet
- Wagon: 62-72 feet
- SUV and 4WD: 56-72 feet
- Micro: 26 feet
- Mini: 43 feet
- Van: 75 feet
- Coupe: 46-49 feet
- Pick-up: 69-72 feet
- Hatchback: 56-62 feet
- Sports car: 56-59 feet
The condition of the vehicle also plays a significant role in the cost analysis of a vinyl wrap. Preparing the vehicle for wrapping is crucial and involves ensuring it is clean and smooth. Any dirt or contaminants on the surface should be removed, which may require a power wash. Additionally, the condition of the original paint, including scratches and damage, can impact the smoothness of the wrap.
Preparing the vehicle for wrapping includes removing bumpers, headlights, taillights, accessories, and trims. This preparation step contributes to the installation cost but facilitates the wrapping process, particularly around edges and into crevasses of the car.
Properly assessing the quantity of vinyl needed and preparing the vehicle beforehand are important factors to consider when estimating the cost of a vinyl wrap.
Full or Partial Vinyl Wrap Options
When considering a vinyl wrap for your vehicle, you have the choice between full or partial coverage. Here are the individual prices for wrapping specific parts:
Roof, hood, and trunk: Each of these areas can be wrapped for $300.
Door handles: Wrapping the door handles costs $60 each.
Side-view mirrors: Each side-view mirror can be wrapped for $100.
Spoilers: Wrapping a spoiler typically costs around $300.
Custom Design and Commercial Wrap Pricing
When it comes to custom designs or using wraps for commercial purposes such as advertising, the cost of installation is influenced. Intricate custom designs that cover the entire vehicle require more material and labor, which leads to higher prices. Simple commercial wraps can start as low as $3,000, while intricate custom wraps can exceed $10,000. It's important to consider the complexity of your design and intended use when estimating the cost of installation.
Hiring Professional Installation Services
Choosing a reputable and reliable installation service is crucial when it comes to wrapping your car. It's important to find an installer who can provide excellent services at a reasonable price while ensuring the safety of your vehicle.
Before making a decision, take the time to research the installer's background and review their previous work. Customer feedback and reviews are valuable sources of information.
A reputable installation facility will offer a wide range of options to fulfill your vision, possess a state-of-the-art facility, and have extensive knowledge and expertise in materials, preparation, installation, maintenance, and removal. While their services may come at a higher cost, the end result will be a satisfied customer with an eye-catching vehicle that turns heads.
Location and Climate Considerations
The location where you reside can impact the cost of a car wrap. In colder climates, the installation process takes longer as the wrap requires additional time to heat and adhere properly. Consequently, the cost of installation may be higher. Conversely, in warmer climates, the installation process is quicker and more efficient, resulting in lower costs as the temperature aids in the bonding of the wrap.
How Long Does It Take to Wrap a Car?
Wrapping a car is a meticulous process that typically takes a few hours for partial wraps and up to two to three days for a full wrap, depending on the extent of coverage.
Partial wraps and lettering can be completed in as little as half an hour to two hours. For a half wrap, which involves one to four or more sections of the vehicle, the process generally takes around 2 to 4 hours. Full wraps require more time and attention, typically ranging from 2 to 3 days to ensure thorough and precise installation.
It's important to note that the vehicle needs to be indoors during the wrapping process to avoid any weather-related complications. After the wrap is applied, it's recommended to allow sufficient time for it to properly heal and dry before driving the vehicle.
Choosing the Right Wrap Colors
Selecting the perfect color for your vehicle can be a meticulous and time-consuming process, as it speaks volumes about your personality. When investing your money, it's crucial to achieve the desired look.
Keep in mind that different finishes of the wrap can affect the appearance of the color. For instance, a matte red wrap will have a more subdued tone, while a metallic wrap will create a brilliant shimmer that captures immediate attention. Ultimately, the color choice should reflect your personal preference.
Don't settle for a color simply because it's less expensive or commonly seen on the road. Your satisfaction with the final result is paramount, so don't hesitate to personalize and experiment. Remember, a beautiful car color doesn't have to conform to mainstream trends.
If you're an adrenaline junkie who thrives on defying norms, bold colors like red, gold, or matte black will make a statement and turn heads wherever you go.
On the other hand, if you desire a change while remaining inconspicuous, opt for shades like blue, white, gray, or black. Invest in what truly satisfies you.
Here's a brief guide to the potential meanings associated with each color choice:
- Black: Conveys sophistication, class, and luxury.
- White: Represents freshness and youthfulness.
- Gray: Symbolizes maturity and dignity.
- Red: Signifies modernity, passion, and vibrant energy.
- Green: Imparts a cool and friendly vibe.
- Blue: Depicts dependability, trustworthiness, and commitment.
- Purple: Evokes innovation, wisdom, with a touch of femininity.
- Yellow: Radiates amiability, cheerfulness, and youthful energy.
- Orange: Embodies joy, liveliness, and boundless energy.
- Pink: Grace, and tenderness with a touch of playfulness.
Vehicle wraps can be designed using specialized software, allowing you to create unique colors and graphics for your vehicle. Keep in mind that this customization comes at an additional cost, but it can provide you with creative satisfaction.
Additionally, consider the purpose of wrapping your car. If it's for advertising, using colors that align with your brand will maximize exposure. Take your time to contemplate and make a wise decision.
DIY Car Wrapping Cost
Enzo Ferrari once said, "If you can dream it, you can do it!" Taking on the task of DIY car wrapping is undoubtedly a massive endeavor, but it's not impossible. The cost ranges from $1000 to $2500+—considerably less than professional installation. However, before embarking on this challenging journey, ask yourself, "Do I possess the patience, perseverance, and expertise required?" If the end result is likely to be crude and unsightly, it's best to seek professional assistance. Trial and error is not a viable approach for this task.
If you feel confident in your abilities and choose to tackle the job yourself, it's essential to consider the following costs.
Purchasing the Vinyl
The starting point for purchasing vinyl typically falls within the range of $600 to $800 for a compact, two-door vehicle. As the size and complexity of the vehicle increase, the cost of the wrap can climb to $4,000 or even higher. Additionally, the type and quality of the vinyl play a role in determining the overall cost, as mentioned earlier.
Tools Required for Vinyl Wrapping a Vehicle
Once you've purchased your vinyl, it's essential to have the right tools for a successful application. These tools will contribute to the overall cost of the process, ranging from $100 to $700.
Here are the necessary items:
1. Squeegee: A plastic tool that aids in removing air bubbles and creases.
2. Wrapstick flex: A long, flexible tool designed for tucking vinyl and wrapping around curves.
3. Heat gun: A device that emits hot air, facilitating the adhesive's secure bond with the substrate.
4. Infrared thermometer: Used to measure the temperature after heating.
5. Surface cleaner: Required to clean the paint surface before applying the vinyl wrap.
6. Microfiber cloth: An absorbent cloth for removing water and dust.
7. Small magnets: Used for positioning the wrap during installation.
8. Cutting tape: Enables smooth cutting of the vinyl.
9. Blade: Used to remove the wrap after installation is complete.
10. Tweezers: Ideal for weeding small pieces of wrap from intricate crevices.
11. Snitty blade: A safety cutter for vinyl that won't damage it during use.
12. Tape measure: Used for measuring various dimensions during application.
13. Masking tape: Applied to protect areas where the vinyl is not applied.
14. Gloves: Provide a better grip during installation and prevent fingerprints on the vinyl.
15. Spray bottle: Used for spraying water or cleaner as needed.
16. Clay bar: Helps remove contaminants from the car's exterior before installing the vinyl.
17. Isopropyl alcohol: Used for cleaning the paint surface.
Having these tools on hand ensures a smooth and efficient vinyl wrapping process.
Time Considerations
Another important factor to consider is the amount of time you are willing to dedicate to the task. With a helping hand and minimal vinyl waste, the job can be completed within a couple to a few days. It's essential to also factor in the value of your time, as these hours contribute to the overall cost of vinyl wrapping.
Space Requirements
It's crucial to assess whether you have adequate space for applying the vinyl. The ideal location for the job must be dust-free, as even the tiniest speck of dust can mar the finish of the film. Working outdoors is not sufficient. If you don't have a clean and covered area, renting a suitable garage will add to the overall cost.
DIY or Professional Car Wrapping?
Let's recap: DIY car wrapping costs range from $1,000 to $2,500, while professional installation significantly increases the expense to $2,000 to $6,000+. Both options depend on the factors mentioned above. However, at RAXTiFY, we recommend opting for professional installation unless you possess the necessary DIY skills, knowledge, and expertise.
Professional car wrapping ensures timely completion, prioritizes high quality, and delivers a flawless end product that garners praise and admiration.
Benefits of Car Wrapping
Car wraps offer versatility, with a wide array of colors and finishes available for experimentation. They have the power to transform your vehicle into a head-turner, earning you accolades. Apart from enhancing aesthetics, car wraps provide additional benefits:
- Wraps safeguard the vehicle's paint and exterior. If the paint is undamaged, a wrap preserves it, and it can be easily removed to revert to the original look. Wraps also protect against minor scratches and abrasions, taking the brunt of the impact.
- They serve as a second skin for your car, and with proper care, they can maintain their pristine condition for a significant period, elevating your car's appeal.
- Wraps allow for personalized designs on your vehicle. If you prefer more than one color, you can apply different-colored wraps, transforming your car into a work of art.
- In addition to colors, you can choose from various finishes such as matte, gloss, metallic, chrome, and more.
- Partial wraps are an option if you don't want to invest in repainting the entire vehicle, allowing you to focus on specific areas.
- Car wraps offer a more cost-effective alternative to repainting the entire vehicle, providing a fresh look at a comparatively lower cost.
- For business owners looking to promote their brand, wraps offer an excellent advertising opportunity.
Overall, car wraps provide numerous advantages, combining aesthetics, protection, personalization, and cost-effectiveness.
Follow-Up Maintenance Costs for Car Wraps
Just like any other product, vinyl wraps require ongoing care to ensure their longevity. Simply getting your car wrapped and neglecting its upkeep won't provide the best value for your investment. Therefore, it is essential to take proper care of your vinyl to keep it in optimal condition. Manual washing with a mild detergent is recommended to clean the wrapped car, and you'll need to invest in the right cleaning products for this task. If you prefer a car wash, choose a brushless option to avoid potential damage.
For spot cleaning isolated stains, isopropyl rubbing alcohol can be used, and it's useful to keep wet paper towels on hand to quickly address fuel spills. To protect your wrap from sun damage, it's advisable to park your car indoors in a garage or under a canopy. Additionally, consult your wrap installer for guidance on specialized cleaning products tailored to your specific wrap, as these may incur an additional yet worthwhile cost.
Frequently Asked Questions
Q: Is it more cost-effective to wrap or repaint a vehicle?
A: Wrapping a vehicle is generally considered a better option than repainting. Repainting can diminish the originality of the vehicle and be quite expensive, ranging from $3,000 to $10,000. On the other hand, a high-quality car wrap typically costs between $2,500 and $5,000. Opting for a quality vinyl wrap is often recommended over repainting as it provides a refreshed appearance without compromising the vehicle's originality.
Q: How can I determine the amount of vinyl wrap needed for full body coverage?
A: To avoid wastage or purchasing excess vinyl wrap, it's important to calculate the required amount based on your vehicle's dimensions. Multiply the length of your vehicle by 3 to account for the two sides and the top (from front to back). Additionally, add extra material for bumpers and potential mistakes, typically ranging from 5 to 15 feet depending on the car's complexity and your skill level. Round up the total figure to the nearest roll size.
Q: Do car wraps fade over time?
A: Yes, all car wraps will eventually fade over time. The duration of fading depends on the quality of the vinyl and the extent of exposure to UV rays. High-quality vinyl wraps tend to have a longer lifespan before noticeable fading occurs, especially if they are coated with a UV layer to protect against sun damage.
Q: Can a vinyl wrap damage the underlying paint?
A: Generally, a properly installed vinyl wrap does not damage the vehicle's paint. In fact, it provides protection against harsh weather, road debris, and minor scratches. However, the condition and quality of the paint should be assessed before installation. If the paint quality is already compromised, it may be susceptible to damage during the wrapping process. Improper installation or removal, as well as leaving the wrap on for an extended period, can also lead to paint damage. It's important to ensure proper installation and timely removal to minimize any potential risks to the underlying paint.
Q: How long does a vinyl wrap typically last?
A: The lifespan of a vehicle wrap depends on various factors, such as sun exposure and maintenance. Since vehicles are frequently exposed to the elements and UV rays, the lifespan of a wrap is typically around two to three years. However, if the wrapped vehicle is not frequently driven, especially during the day, and receives proper care, the vinyl can last longer. Adding a paint protection film over the wrap can extend its longevity to up to five years. It's worth noting that some individuals enjoy changing the color or finish of their vehicle every few years to keep things fresh and exciting.
Q: Can I attempt to wrap a car myself?
A: While it is possible to DIY a car wrap, it is generally not recommended unless you possess the necessary knowledge, skill, patience, tools, and adequate space for the job. It's also beneficial to have an extra set of hands to assist you throughout the process.
Q: Is wrapping a car a worthwhile investment?
A: Wrapping a car offers several advantages. Aside from enhancing the overall appearance and making the vehicle stand out, a vinyl wrap acts as a protective shield against minor chips, dings, and damage from water and sun exposure. It also preserves the underlying paint, which can contribute to maintaining the car's resale value.
Q: Can car wrapping prevent rust?
A: It is important to note that wrapping a scratched, damaged, or dented vehicle is not advisable. It is recommended to address any necessary repairs before applying a wrap to ensure its longevity. Additionally, wrapping a vehicle helps prevent moisture from reaching the underlying paint, which can help mitigate the risk of rust to a significant extent.
Q: Can I wrap a vehicle with dents?
A: Wrapping a vehicle with dents is possible, but it's important to note that the wrap will conform to the shape of the vehicle, including the dents. While the wrap can provide some protection against rust by preventing moisture from reaching the paint, it may not completely hide or fix the appearance of the dents.
Q: How much does it typically cost to wrap a car with vinyl?
A: The cost of vinyl wrapping a car varies depending on factors such as the type of vinyl used, the amount of material needed (measured in yards), and whether you prefer a stretchable vinyl option.
Q: What is the estimated cost of wrapping a car on your own?
A: Wrapping a car yourself can cost around $500 to $800, depending on the approach you take.
In Conclusion
Car wrapping has become increasingly popular not only for its aesthetic appeal but also for its ability to protect the exterior. When considering a car wrap, the cost is an important factor influenced by various elements. While the DIY option may be more budget-friendly, it requires a certain level of expertise. Opting for professional installation is often recommended, even though it may be pricier, as the results are usually exceptional.
